SEO & Digital Strategy

As in-house Digital Marketing Executive for a well-established UK commercial brand, I manage the full digital marketing mix — SEO strategy, email campaigns and social media.                      Key results include email open rates consistently between 30–40% (more than double the industry average), significant growth in organic search traffic and inbound leads, and a stronger, more coherent digital presence across all channels.

This project demonstrates my ability to work across industries beyond fashion — combining data-driven strategy with clear, compelling content.